How to write a killer sales letter.

Copyright 2006 Patric Chan

I sit down and look at my notebook. Then, I put myself

into the ‘zone’.

That’s how I start to write web copy that sells.

Whether you agree with me or not, your web copy will

determine whether your product’s going to sell online

or not.

Simple reason. In an offline sales pitch or

presentation, you get to interact with your prospect.

You get to touch him. He gets to see you personally.

But not online. No, no, no. It all depends on the

words on your site. See how powerful words are?

I’m not saying I’m a guru at web copy. There are many

other copywriters who are far better than me. Many. But

I’ve written my own web copy and it’s selling. And at

the same time, I’ve been hired to write for others.

Keep on reading on how I write killer web copy and

you can pick up any of the tips.

The first part to write a copy, you MUST be in the

‘zone’.

What the heck is the ‘zone’? The ‘zone’ is like… the

mood. You see, writing a great copy is like an artist

painting a beautiful picture. When you are in the

‘zone’, your hand can’t stop typing and your mind

keeps on coming up with amazing ideas to write.

Like, I’m in the ‘zone’ when I write this article.

How to be in the ‘zone’? I’m not sure how you can

achieve that, but for me, I put in a lot of passion to

write a killer copy and I look into the future to see how

this copy will sell like crazy.

That’s how I get into the ‘zone’.

Once you are in the zone, keep on writing. Don’t stop.

Even though, you know you are writing wrong grammar or

putting in weird ideas. Just keep on writing.

Then, after it’s finished, read it all over again.

This time, you’ll pick up the mistakes and you’ll add

in more ideas. Continue doing this until you are

satisfied with your work. Finally, edit your work.

When you start your copy, your headline is one of the

most important parts of the copy.

Some copy writers write tons of headlines before they

start. For me, I’ll write about 5 headlines and read

it over several times. Then, I’ll pick the best and fine

tune it at least 5-10 times before I decide to use it.

One more part of writing copy; don’t feel bad

‘borrowing’ some ideas from successful copy you’ve

seen.

Get a swipe file of the best copy you can find.

And the last thing you need to keep in mind when

writing a killer copy is this:

“What’s the end result the reader will get if they buy

from you?”

Your copy MUST sell hope and benefits to the reader

if you want them to buy anything after reading your copy.

If you are looking for further resources for a "swipe file" of

great copies and to learn how to write killer salesletter,

I highly recommend UnderGround Salesletter at:

 http://www.internetmarketing-tactics.com/salesletter

You "Chan" do it!

Patric Chan

Founder Of The Chan Do

Internet Success System

http://www.youchandoit.com

You now have permission to reprint this article on your

web site or in your e-zine as long as it is not edited and you

will kindly leave the signature with the article. :)